You sponsor activities in a certain place, a habitat or for a species, especially if they are closely linked to your line of business or have close ties to your region.
By doing so, you can both affirm the regional identity of your company and compensate for potentially negative impacts your company might have on the environment. Such a symbolic “adoption” provides you with the opportunity to bestow donations in time, cash, or kind needed for the ongoing operation of a habitat or the protection of a particular species.